The music is uncharacteristically loud in the reception. He is sat on one of three couches, wearing a cheap black nylon suit. Surrounding him and the room are his contemporaries. Though their suits may not be cheap, they too look a little bewildered and anxious before this second interview. Behind the large reception bar is a petit and pretty lady, with curly brown hair, copper highlights, sauntering, as she walks in and out the room about her business, to the loud pop tunes on the surround sound system. He suspects that the music is on her insistence, though other employees seem to expect and enjoy the pop noise, as they rush in and check details with the reception.
In their suits and blouses, is a young and educated sundry of races, behind spectacles and under gelled hair. Perhaps some of them actually studied marketing and sales. Perhaps some of them are really looking forward to quickly climbing the promotion ladder and running their own office. But not he. He is looking for a simple job with simple cash. This seems a little too full of pomp and self confidence. His interviewer of two days prior he hated instantly, before they had spoken even. A six foot three guerilla of a man in a smart suit with an untidy chin and a gruff, roaring rumbling voice sounding platitudes of performance and promotion.
He does not exchange small talk with is couch companions. Indeed, there is little conversation in the room under the din of the pop music. Some of the girls page through the out of date frayed fashion magazines from the flimsy carbon steel rack by in the corner of the room.
But curiously, he, and probably none of the occupants of the couches know what this company actually does. He was informed that on this day, of the second interview, he would, as would the others, have the opportunity to see how the company operates. He knows that the company markets products by venturing to other businesses, however. Behind the three closed doors that open into the reception, there seems to be much activity. Formally dressed men and women storm in and out, over the cheap carpet, carrying big black bags and with huge strides, in what seemed to be an every morning routine. In another room, beyond two doors there seems to be some sort of a celebration.
After a defeating long wait (considering how he ran up the street to be on time) names are quickly called out in groups of five. Quickly ushered into a plain and bare boardroom with a long rectangular table, he is introduced to five people in suits, standing straight against a wall. The names faintly stain his mind and then drop from his memory. He hopes to be paired with the lady but instead gets a gentleman named Vincent. He knows not why they are being paired at this stage. Vincent then leads him to the fire escape staircase to give him, among other impromptu discussions, an interview. Vincent asked simple questions about education and address that he had confessed in the first interview already. He is told he is going to observe what they do. ‘So are we going to be marketing products today?’ he ventures. ‘You will see’, Vincent replies.
On to the grey, carbon monoxide, traffic besieged street, Vincent leads him, taking with him two huge black gym bags that crowd the elevator on the way down. He meets Lieska, a short compact polish girl with crop brown hair, a hockey players physique and a cigarette in her mouth. She is friendly but does not say much at first. When she smiles however, it is a full enthusiastic smile that reveals all her smoker browning teeth. Vincent quickly points out to Lieska and he that he is only to observe and that Vincent and her are to work as usual.
Vincent is a Ghanaian with the usual creep of a London accent corrupting his speech. His face is fleshy with a tidy trim chin and short hair. He is well built and stands a few inches taller than him. Lieka and Vincent dragging their heavy full load of black gym bags, they make for Moorgate, the underground train station, over pavements and busy side streets, dwarfed by the London concrete city blocks. Vincent launches into a tirade of praise of the job he is to observe, all the while avoiding the actual details of what the job entails. He explains that he studied Psychology at university in Ghana. That he had an IT company in London. That the marketing job was so good he shut down his IT company for it. At the tube station, Vincent offers breakfast at the vendor but does not cover the 4 pound extension fair to zone 3 on the tube.
They are going to Golders Green. A Jewish borough, Vincent explains on the train. Scattered about their feet are the gym bags. He still does not know what the bags contain, as full as they were. While woofing down his vendor sandwich, Vincent begins to tutor him for the third round interview. It takes him 10 minutes to get across the concept of the economy of scale over some example of a distribution contract. About how one man had built the company by working phones and being tenacious. About the ‘laws’ of marketing. He is advised to take notes, as he does. He, the observer on this mission, thinks little of the weak and propounded claim to scientific authenticity.
At Golders green, the tube emerges from the underground to the overground, making the mole of a train look incongruous in the bright natural light. When they alight, they walk out, pulling and dragging their gym bags, that he is not allowed to carry, on to the high street of one of London’s many satellite suburbs. Across a road, the bulk of the mysterious goods are unloaded at a tile shop, round the back of a property shop. The buildings are of carbon stained red bricks and the high street roars with red London buses and impatient cars.
Finally, the contents of the gym bags make their debut. To his horror, the goods to be marketed are tape measures, with a battery powered red laser, accounting calculators and flying screaming monkey toys. The businesses to whom these products are to be marketed to are street shops and their shopkeepers, irate customers and unsuspecting pedestrians. Lieska sucks hard on her cigarette as Vincent and her plot their marketing routes. Which streets, how not to get lost and when to meet where. As Vincent’s disappears again into the tile shop, Lieska speaks of her Scottish boyfriend and his following Saturday return from the United States. She longs for the end of the day and sleep. Lieska prefers to work, or shall I say hustle, on the same side of the street as Vincent. In a way, she seems like Vincent’s prodigy.
He can’t believe it. Vincent, this educated man, this lion of Africa uses his might, strength and eloquence to walk into shops, door after door to produce lasers, calculators and monkeys. Up steps and around a narrow corridor to a reception of a nondescript business. On seeing Vincent’s black bag she, the receptionist, takes her mouth off the phone and quickly, though politely, declines Vincent’s overtures. He smiles and smears his charm about the room. Back on the street Vincent points out that it is a numbers game. The important thing is to keep your spirits up he says. He says there are ‘laws’ of marketing. ‘Factual’ and ‘proved’. That for every ten clients approached, one bytes. A ten to one ratio, however true, does not impress him however, given the opprobrious attacks on strangers solitude. Nine frustrated and uncomfortable people to one happy customer, neither of whom asked to be disturbed.
The town is indeed Jewish. Nothing like the Jewish neighborhoods he had seen in South Africa. Here, it was more like the Jewish communities he watched recreated and vanquished in holocaust films. Young and old bearded men pacing the pavement in black suits, white shirts and tall tops hats, with long curly hair dangling from their sideburns. Some walked in pairs. In the shops was genuine Jewish accents and fluent Hebrew. People with Semite noses, pale olive skin and curly hair. Jewish shop keeper charm, some of which humored Vincent’s banal soliciting. On the pavement Hebrew wafted freely and one had the impression that most people new each other, from the conversations that were openly shouted overheads. Some people, who he presumed were not Jewish, made jokes about what a tough neighborhood it is to sell goods (to Jews, that is). He, however, witnessed all manner of Jews and non Jews buy the excess stock peddled by educated foreigners.
Vincent was animated and though forced, affable. He would have enjoyed watching him, had he not felt such shame for him and himself. On each encounter, be it in a shop or on the pavement, the first item Vincent produced was the tape measure with its laser. Vincent claimed it was 20 pounds in ‘the shops’ but was offering it to the frustrated customer at only ‘ten pounds’. He made sure they held the item in their hands, to force on them the sense of premature ownership, while he produced from his gym bag, a massive bright yellow halogen lamp. He asked the victim to envisage being stuck on a highway while waiting for the AA. Most victims at this point politely declined, while looking the other way in palpable frustration. To this, Vincent responded by producing the accounting calculator. On declining this, with a deep sigh, Vincent, full of words and one sided banter produced the monkey. Here, he had to roll his eyes and cringe in sympathetic frustration. The monkey made the most excruciatingly painful shrieks to the touch. Vincent would place its toy hands on his finger tips and launch the little toy by its elastic arms into the air to the shrieking sound of its cry. A couple of shopkeepers chased Vincent out their shop. In some restaurants, Vincent, without hesitating disturbed customers launches and coffees to offer them a tape measure with a laser. I was amazed that he got away with so much. I was amazed how much people tolerated. Some customers bought his goods. Some made multiple orders. Vincent did better than the 10-1 ‘law’.
Before noon he was famished and finished. The emotional strain of watching so many peoples times wasted by a shrieking monkey was stressful. Also walking up and down the same high street half a dozen times in an hour grated at the mind. To and from the tile shop depot for more monkeys, tape measures and calculators. Lieka never far away, with her own little success stories. Back alleys, cell phone shops, kitchens, building works. Every little nook of this line of shops was covered. The KFC lunch was welcome. He was mildly surprised that Vincent covered his meal. He had secretly vowed to himself to run off home otherwise.
Before lunch however, another group of street hustlers of the same company were seen lurking. They too wore black suits and carried black gym bags. They too were in the same borough. This was an error. Only one team was to cover a borough. One of them was an Iranian and the other a Nigerian. He thought how ridiculous the situation was. Five suited individuals, a Zambian, Ghanaian, Nigerian, a Pole and an Iranian selling toy monkeys in London in a Jewish suburb. Vincent had a long argument with the second team over jurisdiction.
Before the lunch was over, and after much coming across shops that had been covered by the Iranian and Nigerian already, he conceded to Vincent that he could take no more. Vincent, in his extemporary lectures, had inquired, rather searchingly, whether he thought he could do it. For all his frustration and genuine disgust about the whole business, he was initially timid and evasive in his response. But still, Vincent had provided the vocabulary for an exit. ‘Vincent, I don’t think this is for me…actually’ he said, feeling a great relief come over him. He was already across the road waiting for the next bus before Vincent thought to check that he knew his way home. He was glad to sit upstairs on that London bus and wonder through the Jewish high street without having to call at every shop.